Tag Archives: bloggers

A bust

bubble wrapApparently some companies still think going ‘viral’ on social media is akin to catching ebola.

Case in point: Sealed Air, manufacturer of bubble wrap.

They recently posted a video of one of their plant foreman explaining how bubble wrap is made in response to a child’s question.

It reminded me of a segment of Unwrapped on Food Network, where they show you how gummy bears, for example, go from their sugary ingredients through the factory to packaging and ultimately the grocery story and your tummy.

The bubble wrap video caught the attention of several bloggers and was even the subject of a Reddit.  But soon after I viewed the video, Sealed Air took it down.

Off the blogs. Off any online mention.  And even off their own site, from what I can tell.

What gives?  Don’t they know all this chatter about a video on bubble wrap (of all things) is amazing?

Revel in the attention, guys.  Don’t burst our bubble.


I sometimes envy bloggers who have gone the ‘photo a day’ route…especially when I’m tired and finding it difficult to string words together into a pithy theme.

But then I look at the really good ones.

Let’s face it — even if I grabbed my phone (because I’d be using my cell instead of an expensive camera) — I wouldn’t do the subject justice compared to some of the talented folks posting pics online every day.

One of my favs is a former student. You may not be able to see her photos on Facebook unless you’re lucky enough to be her friend, but she has a great eye and sense of humor.

Here’s a fun one from earlier this year entitled “Survivors”:











Gotta love Goldfish…

Sticky start

Long before bloggers blogged — or even had a fun word for it — I wrote a weekly web column on the then oh-so-new Hallmark.com.

Back in its infancy, the Hallmark Cards website was purely informational, and I was ‘Carla the Card Queen,’ who along with her dog Emotion and faithful friend Mimi, answered questions from site visitors on everything from unrequited love to the right table decorations for Thanksgiving dinner.

Carla’s life and times were fictional, and her advice tended to point to product solutions — hey, it was marketing, after all — but the relationship she forged with her readers around the globe was a real one.

After two-and-a-half years, Hallmark.com had become very much a commerce site, and the Card Queen went on to conquer other kingdoms.  I left the company myself in 2000, but will always cherish my years spent among ‘the very best.’

Hallmark Cards taught me the business of humor and introduced me to the Internet. I was on the lucky team whose job it was to figure out what e-cards would look and sound like. My dot.com experience broadened my skill set and opened many doors for me in the years that followed my seven years at the ‘big house.’

So thank you, Hallmark, and Happy 100th Anniversary. I will always be proud to say “I was a Hallmarker.”

Your gracious Queen