Tag Archives: bookstore

ImPressed

Back in June, I discussed Eric Devine’s young adult novel Press Play, which has since been published in October.

press playIt tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

I was impressed by Devine’s idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York.

A film features prominently in the book, and Devine is using the movies to promote it.

Devine’s book trailer was played multiple times before the films, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

Even better — Devine saw my blog post about his book trailer and was nice enough to share a link so we could all take a look:

Thanks Eric — and congrats again on the book and your brilliant marketing campaign!  Can’t wait to read it.

 

 

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Sticky sentiments

Back in late August,  I shared the happy news that my Upper West Side neighborhood is getting a local bookshop — indeed, the Shoppe Around the Corner that inspired You’ve Got Mail is returning to the hood.

Apparently the owners wanted to get a feel for the locals’ reaction to their announcement.  So they used an old-school method — post-it notes — to recreate comments aka Facebook on the storefront window:

image

I’d say it’s pretty positive.

Shopgirl

It’s been almost 20 years since Meg Ryan and Tom Hanks put Manhattan’s Upper West Side on the map in the rom-com classic You’ve Got Mail.

Visit my neighborhood today and all the movie’s sights are still here — the local restaurants where they rendezvoused, the farmer’s market, Riverside Park. Everything but her little Shop Around the Corner.

Well, that’s changing.

book-culture3Book Culture is opening their doors literally around the corner from my brownstone apartment and taking up the ‘small bookshop mantle’ that Meg’s character abandoned lo’ those many years ago.

Their window says it best:

youvegotmailNow, the modern version of the movie’s ‘big bad Fox Books’ exists today — Barnes & Noble is just a couple of blocks away.  So it will be interesting to see how this small store will compete on selection and pricing.

But I for one am excited to see life imitate art just feet from my doorsteps.

Wonder if the proprietor will be as photogenic?

Coming soon

I began the third class of my publishing certificate at NYU tonight.

The instructor, a literary agent at a boutique firm here in New York City, was describing some of the ways authors have promoted their books above-and-beyond their publisher’s efforts.

press playEric Devine gets my vote for most creative.

His young adult novel Press Play is being published in October.  It tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

Devine had the idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York

On an agreed-upon evening, Devine’s book trailer will air multiple times before the movies, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

A film features prominently in the book, and Devine is using the movies to promote it.  He’ll probably get local publicity for this unique angle, too.

I wish I could go watch!

 

True blue part deux

The Sticky Egg is blue today, and it’s not because I’m sad or cold or have gone a little crazy in Photoshop.

It’s College Colors Day.

college colors day

The tradition began in 2005 as a way to celebrate the college experience.  People across America are encouraged to ‘suit up’ in the colors of their favorite college or university to show their school spirit.

It’s no coincidence that College Colors Day occurs when kids are headed back-to-school — a great excuse to wear those new t-shirts and hoodies you paid way too much for at the university bookstore.

So, I’ll be wearing the goods here in New York City — where a University of Kentucky tee turns a head or two — and the Egg will be as blue as any proud egg…

In the Big Blue Nation.

Keep moving

“Give me a place to stand, and I will move the Earth.”

Archimedes, considered by many to be the greatest mathematician of all time, said that.

Clearly he never loitered in New York City.

On two separate occasions yesterday afternoon, while shopping around my neighborhood in the Upper West Side, I became a person of interest…

….simply because I stood in one place too long.

The first incident occurred in Barnes & Noble.  I was talking on my cell phone and moved to a deserted corner so I wouldn’t disturb anyone with my conversation.  After a while, I noticed B&N security standing to one side, pointedly looking at me.  The guard continued to stare until I moved to another section of the store.

I’m so gangsta.

Since they didn’t have the magazine I was looking for anyway, I continued walking down the street.  When the  wind picked up, I stepped into a deep window alcove to shield the phone’s mouthpiece.  The window shutters were closed, so I didn’t pay attention to the folks inside.

Until I realized they had noticed me.

There was a kitchen on the other side.  The cooks gave me curious looks through the narrow space between the slats.  Eventually one moved closer to the window, stirring the batter in his bowl, squinting in curiosity.

That’s when I decided to move it along….and realized another wonderful advantage of having a home.

Sure, it provides shelter from the elements and a place to sleep.  But it’s the one place you can sit on your butt or stand in place without moving — no explanation required.

So, that’s why we pay the big rents in NYC.