Tag Archives: bottled water

Dark ages

New Yorkers love wearing black.  It’s our uniform…our identity.  It makes us look thinner.

But does our obsession with the color black extend to drinking it? 

Blk Beverages certainly hopes so.

Blk is a blend of Canadian spring water and fulvic acid, a plant matter derivative.  The fulvic acid makes the water black.  According to the company website, it also allows for the “fast absorption of over 77 different trace minerals and elements, powerful electrolytes, antioxidants, and free radical scavengers.”

Now, I can agree the bottle looks cool.  It’s clear; remember, the water is black.  And as you empty the bottle, words printed on the bottle in black appear with additional product messaging.

Very clever.

But I’m still not sure I want to drink water that is blackened with dead plant matter — especially when I can get my minerals and antioxidants and the like from other sources.

Call me old-fashioned, but I like my spring water clear…and my winter wardrobe black.