Tag Archives: Buyology Inc

Branded

You can tell some folk’s politics by the signs in their yard.  But the logo on their coffee cup?

Wake up.  It’s true.

A report by Buyology, Inc., a New York City firm that measures the unconscious
decision making that drives brand preference, links consumers’ politics to the brands they buy.

For example, Democrats are more likely to buy Starbucks coffee.  Republicans prefer Dunkin Donuts’ brew.

No beans about it.

Partisanship also rears its ugly head in folks’ choice of car, insurance, sport and gaming system.  Democrats prefer Jeep, Progressive, NFL and Wii; Republicans go for BMW, Allstate, Major League Baseball and XBOX.

But both parties agree on Coke, Google, VISA, Apple and Olay.

Wha?  The Democrats and Republicans agree on five whole things? This is either a sign of a huge turnaround…

Or the end of the world.