Tag Archives: Eclipse movie

Hot ticket

I love movies, but this past weekend, the box office numbers were the best show in town.

“Despicable Me” was the number one movie, pulling in an incredible $60 million dollars.  Now, granted, it is an animated feature, and it was shown in 3D on some screens which jacks up the ticket price.  But I don’t think Universal promoted that movie very heavily, other than mentioning Steve Carell provided a voice, and showing us the yellow, roundish critters that are in it. As much as I am in the theater to see trailers, I have no idea what the movie is about.

Apparently, it doesn’t matter.  Here’s what I think did.

It was hot this weekend.  H-O-T hot.  And unless your movie theater suffered a power outage, it was comfortably air conditioned and soothingly dark inside.

“Despicable Me” was the one film that opened last weekend that was suitable for every member of the family.  So parents brought the whole gang and enjoyed the coolness, whether the story about the little yellow men was their cup of tea or not.

Just a theory.  You can challenge it.

Of course, lots of other people went to the movies, too.  “Eclipse” in its second week — with its more ‘specialized’ audience — still pulled in another $32 million.  “Predators” managed $25 million after being gutted in the reviews.  “Toy Story 3” in its fourth week added another $21 million to its coffers, and “The Last Airbender” and “Grownups” pulled in $16 million each.

Everyone stayed inside and caught a show, my friends.

‘Cause it was hot…

H-O-T.

Trailers no more

Remember movie trailers in the olden days?

They promoted future movies to the captive audience waiting for the feature to begin, of course.  But they also gave the people who were running late another good 15 minutes to get to the theater.

Then the movie theaters added commercials before the trailers to make some extra dough, and suddenly movie audiences had a 20 minute window…which just made them later.

But today, movie trailers are become more and more the featured entertainment — a vehicle to get audiences in those pricey theater seats.

I’ll use “Twilight” as an example (sorry, but they do this stuff pretty well).

The “Eclipse” movie — third in the “Twilight” saga — is scheduled to hit theaters June 2010.  On Tuesday, Summit Entertainment released a 10 second “Eclipse” trailer as a “teaser” online.

Today they released the full 90 second trailer, and audiences who go see Robert Pattinson in “Remember Me” — opening this Friday nationwide — will see this “Eclipse” trailer on most prints.

Brilliant.  Summit is using the “Twilight” mania to drive audiences to “Remember Me.”  I’m sure a lot of these same people would have seen the movie anyway — since RPatz is the star — but the promise of footage of the upcoming “Eclipse” movie pretty much seals the deal.

My local AMC theater even advertises on their marquee when “Twilight” trailers are attached to films.  It’s whack…but it works.

Other films with equally rabid fan bases should pay close attention.

Those 90 second shorts can get butts in the seats.