Social media, I love you.
But you’re killing the very entertainment you seek to promote.
Movie trailers already reveal far too much about the plot of most films. By the end of some promos, you know everything but the specific dialogue for each plot point.
Now Twitter and Facebook are doing the same for television and movies, posting spoilers and clips galore. It’s almost impossible to be surprised.
Here are just a few examples from this morning alone:
- Entertainment Weekly believes it has already solved the murder after only three episodes of The Killing, a new series on AMC, and is tweeting their findings in a “Clue Tracker”
- “The Awful Truth” tweeted what character on Glee is leaving the show on tonight’s episode…and whether or not Amber will die on tonight’s season finale of Parenthood
- The opening scene of Harry Potter and the Deathly Hallows — Part II is posted on Facebook a full three months before the movie hits theatres in July
I didn’t watch the Harry Potter clip. I want to experience that in the theatre. I love that moment when the lights go down and the saga’s logo fills the screen. Its rendering has been unique to each movie and always foreshadows in a small way what’s to come.
Watching those two minutes now, sitting here at my laptop, can’t touch that.
Sure, I could ‘unfollow’ the Facebook and Twitter feeds of these entertainment sites. But I’m interested in the news that they regularly report. I’m just asking for a bit of restraint.
Tease the entertainment that’s to come, absolutely.
Just don’t give it all away.