Tag Archives: focus group

What lies within

I’m back home in New York City today, and I hit the ground running:

  • Early morning vet appointment
  • Conference call
  • Editing
  • Three focus groups

No time for jet lag for me!

That’s what the world sees.  Deep inside, where the real me lives, I have looked something like this all day —

dog asleep sitting up

Resistance is futile

Today is Star Trek‘s 46th birthday.

Google made them this way cool doodle.

I didn’t get them anything.

But to be fair, they didn’t post their birthday on Facebook…so I’m just now hearing about it.

I do wish them many warm regards.  They are younger than I thought. I hope they don’t take offense at that comment.  It just seems like they were always on the air when I was a kid.

I started watching Trek at first because my brother did.  I thought he was cool. I wanted to be cool.  So I watched.  Then it was about the series…so much so that when Star Wars came around, I boycotted it on principle.

We’re talking serious Trekker.

When I worked at Hallmark Cards, I developed a line of Star Trek cards.  I even did a focus group on Deep Space Nine — got a bunch of guys from IT to help me flesh out the offering.

Good times.

Happy Birthday Star Trek!  Live long and prosper.

A little ade

And now for something really important…

Grape soda.

It’s one of my favorite drinks from childhood.  The taste is sweet and sharp, so unlike that of a real grape.  The same goes for its intense purple color that smacks of artificial dyes.

Unforgettable.

So, why isn’t a diet grape soda readily available in supermarkets?

It’s easy enough to find diet orange soda; Crush and Sunkist both make tasty versions that are distributed nationwide.  But those same brands — which produce grape sodas — do not make a diet grape soda.

Why not?  Doesn’t it stand to reason that people who drink grape soda might also drink a diet version if it were available?

Has some special focus group or secret research revealed that our grape taste buds wither and die once we reach a certain age?  I know mine certainly haven’t…and I’m old.   The only thing that has changed is my willingness to swallow all the calories in full-strength sodas.  If I’m gonna drink grape soda at all, it’s gonna have to be diet.

So, Crush, Sunkist — I’m appealing to you because you are the national brands with the widest distribution.  Create a diet grape soda and put it out on the market.  Heck, my consumption alone will make it worth your while.

Remember, all grown-ups were kids once…and its our ‘inner child’ who still decides what we drink.