When I started at Hallmark Cards in 1992, my first position was in licensed properties. I was the editor for Peanuts and Garfield cards, and later Cathy and Ziggy and Disney and “Saturday Night Live” and pretty much any other licensed character that could sell a humor card.
I even traveled to Disney in California at one point and attended ‘Pooh College’ — as in Winnie the Pooh — and became somewhat of a corporate expert on how Winnie should look and sound to greeting card audiences, whether they be children, young adults, teens or even adult Pooh fans.
Because each Pooh is different. (You can quote me on that.)
Winnie the Pooh is also the World Ambassador of Friendship. The United Nations made an official declaration in 1997.
It’s a piece of trivia that you might find handy, because it’s National Friendship Day. Yep — Congress made that official as well, way back in 1935.
So, here’s my official note of gratitude to my friends — the ones I see every day, the ones I miss every day and the 340 I ‘talk’ to every day on Facebook.
I’m sure Pooh would approve.
Posted in Books & Mags, Family, Holiday, Humor, Life, Relationships
Tagged Cathy comic strip, corporate expert, Disney, funny greeting cards, Garfield comic strip, greeting cards, Hallmark Cards, holidays, life, National Friendship Day, Peanuts comic strip, Pooh College, Relationships, Saturday Night Live, Winnie the Pooh, Winnie the pooh college, Ziggy comic strip
When I was a humor editor at Hallmark Cards, part of my job was to think of all the ways those funny jokes, puns and one-liners could be taken the wrong way.
We didn’t want them to sound dirty unless we meant for them to sound dirty.
So, I am fascinated that a ‘hilarious comedy for the whole family’ could be released with the name “Furry Vengeance.”
I don’t mean to be crude, but the first time I heard this movie name, I thought it was a porn film. Am I the only one who sees the possible innuendo attached to this troublesome title?
If it were a film with a target audience of the “Pineapple Express” ilk, it would make a bit more sense. But this is pure family fare, with a very green-friendly ‘save our forests’ message.
Why the borderline nasty name, Participant Media? You, whose other films include “An Inconvenient Truth,” “Fast Food Nation,” and “Syriana.” I applaud your issue-oriented choices, but you need to put a bit more thought into the marketing of this title.
Unless you meant for it to sound dirty to expand your audience.
Shame on you.
Posted in Humor, Movies
Tagged An Inconvenient Truth movie, family movie, Fast Food Nation movie, funny greeting cards, Furry Vengeance movie, green initiatives, greeting cards, Hallmark Cards, Humor, humor editor, innuendo, jokes, movie target audience, movie titles, Movies, one-liners, Participant Media, Pineapple Express movie, porn film, puns, Syriana movie, writing