Tag Archives: grape soda

Hard to swallow

I loved grape soda as a child, and more than once have lamented the lack of diet options.

How about a liquored up one?

Hard-Grape-6pk_web

Henry’s Hard Grape is all grown up — 4.2 percent alcohol by volume, as you can see — with cool retro branding.

I appreciate both.

I was curious enough to buy a six-pack, and it’s pretty tasty. But my diet soda sensibilities are offended by the cane sugar.  To this day, it’s hard for me to drink anything with calories.

Those six hard sodas are gonna last me a good long time.

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And now for something really important…

Grape soda.

It’s one of my favorite drinks from childhood.  The taste is sweet and sharp, so unlike that of a real grape.  The same goes for its intense purple color that smacks of artificial dyes.

Unforgettable.

So, why isn’t a diet grape soda readily available in supermarkets?

It’s easy enough to find diet orange soda; Crush and Sunkist both make tasty versions that are distributed nationwide.  But those same brands — which produce grape sodas — do not make a diet grape soda.

Why not?  Doesn’t it stand to reason that people who drink grape soda might also drink a diet version if it were available?

Has some special focus group or secret research revealed that our grape taste buds wither and die once we reach a certain age?  I know mine certainly haven’t…and I’m old.   The only thing that has changed is my willingness to swallow all the calories in full-strength sodas.  If I’m gonna drink grape soda at all, it’s gonna have to be diet.

So, Crush, Sunkist — I’m appealing to you because you are the national brands with the widest distribution.  Create a diet grape soda and put it out on the market.  Heck, my consumption alone will make it worth your while.

Remember, all grown-ups were kids once…and its our ‘inner child’ who still decides what we drink.