Tag Archives: greeting cards

What they want

While I worked at Hallmark, we designed a line of greeting cards targeted specifically at the male consumer.

When it came time to name the card line, we brandied about many monikers. At one point, I suggested headlining the display “FREE BEER.”

Give them what they want, right?

I just passed this signboard at a new restaurant in my neighborhood:

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Great minds…

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We have a winner!

This greeting card officially wins Halloween:

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Yes, it’s the only card I received in the mail, and my dog is a cockapoo…but I think most people will agree —

My friend Caroline rocks!

Might I suggest ‘drop?’

When I was a humor editor at Hallmark Cards back in the day, part of my job was to read greeting card copy and look for any possible innuendo.

Was it dirty or gross? Could people take it wrong? Especially it if was unintentional, it was my job to suss it out.

dump cakeApparently the writers of these cookbooks don’t think that way.

“Dump” to them only has the one meaning…to ‘drop heavily or suddenly,’ which appears to be their intent.

But every time the infomercial airs — and it airs a lot —

I’m afraid a very different and unappetizing meaning for ‘dump’ comes to mind.

Sorry, Cathy.  I’m ordering takeout.

The very best

What do you see here?

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Two flowers? Some greenery? A railing and steps?

You obviously haven’t worked at Hallmark.

When I see flowers in pairs, I think “that image would work well for love, engagement,  wedding, parents…or even mother and child” (if one bloom is noticeably smaller than the other or is a bud).

The same goes for groups of flowers. Or leaves. Or tree branches.

Even though I left Hallmark over 12 years ago, I still look at scenes in nature and put a card caption on ’em.

I think I may need a get well card.

A way with words

Once a card person, always a card person.

That’s why I love this whimsical line of greeting cards from Julie Ann Art on Etsy.

From big emotions plainly spoken…

shitton

…to a card I’d love to receive from my dog:

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So simple, yes?  And so spot on!

Yes, you

Today is a holiday that I’m pretty sure Hallmark didn’t invent.  There are no cards or e-cards to send.  The banks are open.  The mail is scheduled to arrive.

But it sounds like a fun one to celebrate, nonetheless.

Today is ‘National I Want YOU to Be Happy Day,’ the most unselfish holiday of the year.

The goal?  Think about little things you can do to make other people happy.

Smile at passersby on the street.  Pay a compliment.  Do a small favor.  Buy a surprise lunch for a friend or co-worker.

Yes, those would all make me happy.

But I have to admit…when I hear the phrase “I want you to be happy,” it sounds more like a blanket acceptance of the choices a person has made —  a promise to no longer judge a person’s lifestyle just because it is different from my own.

Ya know — that would probably make people even more happy.

Perhaps we should all give that a whirl today, too.

Grin and bear it

When I started at Hallmark Cards in 1992, my first position was in licensed properties.  I was the editor for Peanuts and Garfield cards, and later Cathy and Ziggy and Disney and  “Saturday Night Live” and pretty much any other licensed character that could sell a humor card.

I even traveled to Disney in California at one point and attended ‘Pooh College’ — as in Winnie the Pooh — and became somewhat of a corporate expert on how Winnie should look and sound to greeting card audiences, whether they be children, young adults, teens or even adult Pooh fans.

Because each Pooh is different.  (You can quote me on that.)

Winnie the Pooh is also the World Ambassador of Friendship.  The United Nations made an official declaration in 1997.

It’s a piece of trivia that you might find handy, because it’s National Friendship Day.  Yep — Congress made that official as well, way back in 1935.

So, here’s my official note of gratitude to my friends — the ones I see every day, the ones I miss every day and the 340 I ‘talk’ to every day on Facebook.

I’m sure Pooh would approve.