Tag Archives: Hallmark.com

Soon, I promise

Change is good.  I preach it; I teach it.

So why can’t I change my email address?

I am old enough to remember not having an email address at all.  When I was at Hallmark Cards in the early to mid-1990’s,  working on the first iterations of Hallmark.com and e-cards, the company didn’t even have email addresses for their employees yet.

That’s when I got my very first one through America Online…the email address I continue to use this very day.

Sure, I’ve had others…through different employers, for different interests. But my main email address, the one I give folks for my primary correspondence, is that AOL address I signed up for way back in 1995.

That’s one of the reasons I haven’t changed it – so many people from my past know it.  I’ve lived and worked in three different cities, with numerous individuals and companies since I became email-literate.  If I change that address, some might lose their only link to me.

But I also recognize that an AOL email address makes me look as dated and old as AOL itself.  Now that I have my own website, I should transition everyone over to an  email address branded with my name — not with some Internet dinosaur.

But change is hard.  I mean…

Change is good.

Sticky start

Long before bloggers blogged — or even had a fun word for it — I wrote a weekly web column on the then oh-so-new Hallmark.com.

Back in its infancy, the Hallmark Cards website was purely informational, and I was ‘Carla the Card Queen,’ who along with her dog Emotion and faithful friend Mimi, answered questions from site visitors on everything from unrequited love to the right table decorations for Thanksgiving dinner.

Carla’s life and times were fictional, and her advice tended to point to product solutions — hey, it was marketing, after all — but the relationship she forged with her readers around the globe was a real one.

After two-and-a-half years, Hallmark.com had become very much a commerce site, and the Card Queen went on to conquer other kingdoms.  I left the company myself in 2000, but will always cherish my years spent among ‘the very best.’

Hallmark Cards taught me the business of humor and introduced me to the Internet. I was on the lucky team whose job it was to figure out what e-cards would look and sound like. My dot.com experience broadened my skill set and opened many doors for me in the years that followed my seven years at the ‘big house.’

So thank you, Hallmark, and Happy 100th Anniversary. I will always be proud to say “I was a Hallmarker.”

Your gracious Queen