I was working in front of the television most of the afternoon, and this State Farm commercial played over and over:
It’s definitely stuck with me, but for all the wrong reasons.
The repeated ‘never’ just made me — and most people who saw it, I would bet — think the devoted dad will probably leave his family at some point in the future.
Never say never, as he has learned time and time again.
Why not change the language to ‘always’ for the final image/statement? The switch would not only attract attention but would also be a positive statement.
Heck, I might even remember the commercial is for insurance.
Posted in Advertising, Commentary, Entertainment, Humor, Television
Tagged advertising, always, commercial, entertainment, Humor, insurance, never say never, positive statement, State Farm, Television
Ever thought, “I wanna go out with a bang?”
Now you can. Literally.
Ask your family members to have your cremated remains ‘scattered from within a beautiful fireworks display’ by Angels Flight.
The company, based in Castaic, California, places you (or your loved one’s) ashes into a specially designed fireworks shell and shots them skyward during the lights show. You select the color, brilliance and pattern of the fireworks used; Angels Flight transports your remains from the mortuary to the service site and takes care of all licenses, insurance and permits.
You can also choose to hold your final fireworks display over the ocean — from a yacht, no less — on the beach or on a lake…at prices ranging from $4,250 to 5,500. (Still photography or video is extra.)
I gotta admit — the more I think about it, the more I like it. Who wants to shoot for the heavens?
Posted in Death, Humor, Life, Technology
Tagged Angels Flight, beach, Castaic California, cremation, death, fireworks, fireworks shell, go out with a bang, heaven, Humor, insurance, lake, life, mortuary, ocean, permits, photography, scattering ashes, seen the light, skyward, technology, video
I love Flo, the Progressive insurance lady. And as they say on the awards show…
She can thank the writers.
They have done so much with this character. Every time I see a new commercial, they have gone a step further and given Flo more fun stuff to do other than simply hawk insurance.
Exhibit A: “Chick Flick”
The finger to the lips bit makes that spot. When I produced e-cards for Hallmark, we called that the ‘zinger.’
Can you spot the zinger in Progressive’s latest ad?
Exhibit B: “Stand by You”
“Is there a simpler way to explain the loyalty program?”
Posted in Advertising, Business, Cars, Commentary, Entertainment, Humor, Life, Shopping, Television
Tagged ads, advertising, Business, cars, commentary, commercials, Flo the Progressive insurance lady, go with the flow, Hallmark e-cards, Humor, insurance, life, loyalty program, Progressive insurance, shopping, Television, TV, Youtube, zinger
You can tell some folk’s politics by the signs in their yard. But the logo on their coffee cup?
Wake up. It’s true.
A report by Buyology, Inc., a New York City firm that measures the unconscious
decision making that drives brand preference, links consumers’ politics to the brands they buy.
For example, Democrats are more likely to buy Starbucks coffee. Republicans prefer Dunkin Donuts’ brew.
No beans about it.
Partisanship also rears its ugly head in folks’ choice of car, insurance, sport and gaming system. Democrats prefer Jeep, Progressive, NFL and Wii; Republicans go for BMW, Allstate, Major League Baseball and XBOX.
But both parties agree on Coke, Google, VISA, Apple and Olay.
Wha? The Democrats and Republicans agree on five whole things? This is either a sign of a huge turnaround…
Or the end of the world.
Posted in Advertising, Commentary, Humor, Life, Politics, Shopping
Tagged advertising, Allstate, Apple, BMW, brand preference, Buyology Inc, cars, coffee, Coke, commentary, consumer behavior, Democrats, Dunkin Donuts, end of the world, Google, Humor, insurance, Jeep, life, Major League Baseball, New York City, NFL, Olay, politics, Progressive, Republicans, research firm, Starbucks, VISA, Wii, XBox