Tag Archives: insurance

Never say never

I was working in front of the television most of the afternoon, and this State Farm commercial played over and over:

It’s definitely stuck with me, but for all the wrong reasons.

The repeated ‘never’ just made me — and most people who saw it, I would bet — think the devoted dad will probably leave his family at some point in the future.

Never say never, as he has learned time and time again.

Why not change the language to ‘always’ for the final image/statement?  The switch would not only attract attention but would also be a positive statement.

Heck, I might even remember the commercial is for insurance.

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I’ve seen the light!

Ever thought, “I wanna go out with a bang?”

Now you can.  Literally.

fireworks_400x400Ask your family members to have your cremated remains ‘scattered from within a beautiful fireworks display’ by Angels Flight.

The company, based in Castaic, California, places you (or your loved one’s) ashes into a specially designed fireworks shell and shots them skyward during the lights show. You select the color, brilliance and pattern of the fireworks used; Angels Flight transports your remains from the mortuary to the service site and takes care of all licenses, insurance and permits.

You can also choose to hold your final fireworks display over the ocean — from a yacht, no less — on the beach or on a lake…at prices ranging from $4,250 to 5,500.  (Still photography or video is extra.)

I gotta admit — the more I think about it, the more I like it.  Who wants to shoot for the heavens?

Go with the Flo

I love Flo, the Progressive insurance lady.  And as they say on the awards show…

She can thank the writers.

They have done so much with this character.  Every time I see a new commercial, they have gone a step further and given Flo more fun stuff to do other than simply hawk insurance.

Exhibit A: “Chick Flick”

The finger to the lips bit makes that spot.  When I produced e-cards for Hallmark, we called that the ‘zinger.’

Can you spot the zinger in Progressive’s latest ad?

Exhibit B: “Stand by You”

“Is there a simpler way to explain the loyalty program?”
“Yes.”

Zing!

Branded

You can tell some folk’s politics by the signs in their yard.  But the logo on their coffee cup?

Wake up.  It’s true.

A report by Buyology, Inc., a New York City firm that measures the unconscious
decision making that drives brand preference, links consumers’ politics to the brands they buy.

For example, Democrats are more likely to buy Starbucks coffee.  Republicans prefer Dunkin Donuts’ brew.

No beans about it.

Partisanship also rears its ugly head in folks’ choice of car, insurance, sport and gaming system.  Democrats prefer Jeep, Progressive, NFL and Wii; Republicans go for BMW, Allstate, Major League Baseball and XBOX.

But both parties agree on Coke, Google, VISA, Apple and Olay.

Wha?  The Democrats and Republicans agree on five whole things? This is either a sign of a huge turnaround…

Or the end of the world.

No deal

I was catching up on my DVR backlog the other night and caught the end of a commercial for term life insurance targeted at seniors.

As an incentive, the company is offering all applicants — get ready — a deck of large print playing cards absolutely FREE!

Really?

At retail, a deck of cards costs between $2-3, and the insurance company is no doubt getting a volume discount.

What happened to the good old days when customers were plied with, at the very least, home appliances?  Heck, a cheap toaster is only $12.  Isn’t an long-term insurance contract worth that much?

And cost aside, are playing cards even — excuse the pun — a draw?  They caught my eye because they were so cheap…but will folks in the target market pick up the phone just to play solitaire?

But then again, it was enough to inspire me to go on and on for this long.  So maybe Granny has already gone ‘all in.’