Tag Archives: less is more

Less is so much more

I don’t have that many walls in my New York City apartment, but I am willing to make room for these beauties.

minimalist posters

 

 

 

 

 

 

 

 

 

 

 

 

 

This set of minimalist posters — a tribute to the films of Pixar — was created by Wonchan Lee, an Australian designer.

I love the color palette, and the way Lee was able to reference each film with simple yet brilliant icons.

Can you imagine his take on this year’s nine Oscar-nominated films? Or the TV series nominated for Emmy awards? I mean, what would a poster for Downton Abbey look like from Lee’s point of view?

I’d buy that poster. I’d buy these posters.

I need some more walls.

Say…

As I sat down to write this post, I happened upon a quote:

The finest command of language is often shown by saying nothing.” – Roger Babson

Made me wonder if I should write at all.  (Obviously, that didn’t happen.) Instead, I vowed to follow the direction of architect Ludwig Mies van der Rohe:

Less is more.”

Such a wonderful philosophy.  It’s probably why blogs first became popular (and are being rapidly replaced by the even briefer tweets and text messages).

It’s why one bold accessory works best.  Why you do either a bright lip or a smoky eye (but not both).  Why minimalist home design will always endure.  Why classic jeans and a tee will always be the perfect outfit, no matter the occasion.

And why just a kiss of chocolate is always enough.

For a limited time

Why are rare things inherently more special?

Take the McRib Sandwich from McDonald’s.

It returned this week after a 16-year hiatus.  And it’s only going to be around until December 5th.

The very scarcity of this oddly pressed slab of mystery meat will no doubt make it a daily sell-out at all 14,000 McDonald’s outlets.

(Some folks swear it’s the sauce.  Addictive.  I’ll take their word for it.)

Same goes for the Pumpkin Spice Latte at Starbuck’s.  A seasonal brew, it’s only available in the fall, ’round Halloween and Thanksgiving, when our thoughts turn to the spooky orange gourds.

It’s very popular.  But is it because Pumpkin Spice Latte really tastes all that great…or because you never know when it’s going to be taken away from you?  When you’re going to be standing in that long line in Starbucks…and the harried teenager behind the counter will mouth the dread phrase, “Pumpkin latte is out of season.  You’ll have to make another choice.”

Gasp. Thud.  (That’s you passing out, next to the condiment counter.  And you know how sticky that is.)

If the McDonald’s McRib were always on the menu…if Pumpkin Spice Latte were right next to the Chai Tea — would we order them with as much urgency?  Would we tire of their individual flavors?   Would they become just another menu item?

Absolutely.

And where’s the promotion in that?