Do you watch those cheesy made-for-TV holiday films on Hallmark Channel and Lifetime?
I do. I’m a sucker for all that sap.
But that doesn’t mean I don’t notice the product placement that they sneak into each movie…mainly because it tends to be the same products used in the same way in every film.
For example, at some point in every story, the lead characters gather around the kitchen table with steaming mugs of Folgers Coffee in hand.
And yes, the logo is prominently displayed on the canister of coffee. Sometimes we even see them prepare the coffeemaker — primo screen time.
The other advertiser who gets lots of TV movie love this time of year is Walmart. Characters return from shopping trips with their logo bags in hand, which are usually placed front and center on a table or cabinet.
It’s so obvious but so subliminal at the same time.
But I see what you’re doing, guys…even through all that feel-good, sticky holiday sap.