“Smell is a potent wizard that transports you across thousands of miles and all the years you have lived.” — Helen Keller
Yesterday, en route to Boston, I smelled it.
I hadn’t encountered the aroma since my early teens, but the moment it hit my nostrils, I knew —
Underwood Deviled Ham
Someone was eating it. And I was suddenly a child again, sitting at my mother’s kitchen table on a summer day, eating ham spread and crackers for lunch. I loved that stuff, back when processed foods were new and convenient, not the thing that was going to kill us all.
I like the logo, too. To this day, I could pick their brand out on the supermarket shelf when others from my childhood are long forgotten.
Good ol’ Underwood Deviled Ham.
I have to admit, I checked out FreshDirect.com — where I order the majority of my groceries — to see if they carry the stuff. Of course, they don’t. (It doesn’t exactly match their fresh food philosophy.)
But the kid in me is curious to see…
What the devil did I like about the stuff?
Posted in Commentary, Food, Foods, Health, Humor, Life, Shopping, Travel
Tagged advertising, Boston, brand, Business, canned meat, childhood memories, commentary, crackers, family, food, food philosophy, Foods, Freshdirect.com, ham spread, Helen Keller quotes, Humor, kitchen table, life, logo, lunch, New York City, processed food, shopping, smell, smell and memories, Travel, Underwood, Underwood Deviled Ham