Tag Archives: mall

ImPressed

Back in June, I discussed Eric Devine’s young adult novel Press Play, which has since been published in October.

press playIt tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

I was impressed by Devine’s idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York.

A film features prominently in the book, and Devine is using the movies to promote it.

Devine’s book trailer was played multiple times before the films, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

Even better — Devine saw my blog post about his book trailer and was nice enough to share a link so we could all take a look:

Thanks Eric — and congrats again on the book and your brilliant marketing campaign!  Can’t wait to read it.

 

 

Coming soon

I began the third class of my publishing certificate at NYU tonight.

The instructor, a literary agent at a boutique firm here in New York City, was describing some of the ways authors have promoted their books above-and-beyond their publisher’s efforts.

press playEric Devine gets my vote for most creative.

His young adult novel Press Play is being published in October.  It tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

Devine had the idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York

On an agreed-upon evening, Devine’s book trailer will air multiple times before the movies, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

A film features prominently in the book, and Devine is using the movies to promote it.  He’ll probably get local publicity for this unique angle, too.

I wish I could go watch!

 

Shop talk

A good friend of mine blogs about word meaning and use (see “Word Nymph“).  I thought of her the other day when I realized how my definition for the phrase “window shopping” has changed over the years.

Growing up in rural Kentucky, we had to drive a minimum of 30 minutes to get to a mall.  When you make that kind of time commitment, you usually buy something...so our window shopping took place in a catalog before we left.

After I moved away to college, shops and malls were much closer.  I didn’t have a car then, but I could hitch a ride with a friend easily enough and window shop to my heart’s content.  And I really did window shop back then, because goodness knows I didn’t have any money.

Then I moved to the Midwest and got jobs and cars and drove myself everywhere.  I probably intended to window shop, but instead ended up buying lots of things I didn’t need.

When I moved to the Northeast, things changed even more.  I sold my car.  Walk pretty much everywhere.  On every corner, there are stores for major brands and boutiques and shops. And where do I do most of my window shopping today?

Online.

It’s just so easy.  I can visit any store in seconds, click around on the merchandise — select hundreds of dollars worth, if I feel like it — put it in the shopping cart, and then close out the window, buying absolutely nothing.

I get all the fun of shopping without spending any real money…

…well, that trip.