Tag Archives: movie target audience

Title-lation

When I was a humor editor at Hallmark Cards, part of my job was to think of all the ways those funny jokes, puns and one-liners could be taken the wrong way.

We didn’t want them to sound dirty unless we meant for them to sound dirty.

So, I am fascinated that a ‘hilarious comedy for the whole family’ could be released with the name “Furry Vengeance.”

I don’t mean to be crude, but the first time I heard this movie name, I thought it was a porn film.  Am I the only one who sees the possible innuendo attached to this troublesome title?

If it were a film with a target audience of the “Pineapple Express” ilk, it would make a bit more sense.  But this is pure family fare, with a very green-friendly ‘save our forests’ message.

Why the borderline nasty name, Participant Media?  You, whose other films include “An Inconvenient Truth,” “Fast Food Nation,” and “Syriana.”  I applaud your issue-oriented choices, but you need to put a bit more thought into the marketing of this title.

Unless you meant for it to sound dirty to expand your audience.

Shame on you.

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