I know how to fix the London Olympics.
Didn’t know they were broken? You must not be on Twitter.
NBC Sports’ determination to tape delay the major Olympic events until primetime — namely swimming, gymnastics and that little ol’ opening ceremony — is simply not working in the era of social media.
Other outlets are live tweeting the results, and NBC’s own reporters and anchors are blabbing the outcomes before they are broadcast back home. Not to mention tweeters in attendance at the games.
Which kinda sucks if you like to watch a sporting event with some teeny tiny amount of suspense about the outcome.
Which I do.
All the Olympic tennis matches are being shown LIVE on Bravo. Why not give swimming its own channel? And gymnastics one as well? That way all the competitions are broadcast LIVE when they happen — not snippets on the Internet, but the entire coverage — and NBC can still replay them in primetime for the folks who didn’t see them.
Which is all you, NBC, are basically doing right now.