Tag Archives: packaging

Shells on the shelf

An update on my recent pasta post

Those stylin’ shells have been spied on the shelves!

pasta update

The pasta packaging without compare was on display in a grocery store in Toronto.

Thanks for the pic! (I’ll take one of each.)

Pasta flat iron

image

As a fettuccine head who works hard every day to be more spaghettoni,  this packaging speaks to me.

I am also hungry.

What a treat

In my ‘other life,’ I write marketing copy.

Web, collateral, packaging — you name it.

As I was feeding my dog this morning, I received a reminder that any customer-facing text can surprise and delight…

Even something as simple as the freshness dating.

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Woof.

A bust

bubble wrapApparently some companies still think going ‘viral’ on social media is akin to catching ebola.

Case in point: Sealed Air, manufacturer of bubble wrap.

They recently posted a video of one of their plant foreman explaining how bubble wrap is made in response to a child’s question.

It reminded me of a segment of Unwrapped on Food Network, where they show you how gummy bears, for example, go from their sugary ingredients through the factory to packaging and ultimately the grocery story and your tummy.

The bubble wrap video caught the attention of several bloggers and was even the subject of a Reddit.  But soon after I viewed the video, Sealed Air took it down.

Off the blogs. Off any online mention.  And even off their own site, from what I can tell.

What gives?  Don’t they know all this chatter about a video on bubble wrap (of all things) is amazing?

Revel in the attention, guys.  Don’t burst our bubble.

No skin off my nose

I’m a big fan of candy; no secret about that.

zit jelliesThese jellies are particularly pretty.

Their ‘Tequila sunrise’ coloring is kind of lovely, going from yellow to that deep orange.  And the package reveals that they have a liquid center, which may be tasty.

So you have to wonder what sicko decided to call them…

zit poppersZit Poppers

Really?

That just ruins the whole thing.  And now I’ve ruined it for you, too.

Sorry.

Hope you’ve eaten.

 

 

Truth in advertising

I recently ordered new chairs for the dining nook of my apartment. When they arrived, I had to perform minimal assembly — attaching the wooden legs and adding some bolts under the seat for extra support.

Now, I’ve assembled a lot of furniture in my day. The packaging and instruction sheet typically leave a lot to be desired.

This one got it right.

The instructions were clear, concise and included an illustration for every step. Most importantly, the teeny tiny parts were clearly labeled and packaged together.

No searching through the box for tiny bags. No trying to match bolts to numbers or hard-to-read graphics.

Easy peasy.

furniture tool kit

So that promised ten-minute job?

It actually took ten minutes.  (Maybe less.)

Tiny treats

I’m taking a class at NYU this fall and ordered my textbooks from Amazon. When a delivery arrived this morning, I broke open the box, expecting to see books.

On top of the air bladders was a thank you note for my order with two small sample packs of Mike and Ike.

mike and ikes I thought this was a new Amazon policy, which I — a sugarholic — was immediately behind.

But once I dug a little deeper, I realized the shipment was actually an early birthday gift from Peeps & Company, which makes Mike and Ike (and Peeps, as you might imagine).

orange peepsI was lucky enough to receive both!

But I still think it would be a great idea for Internet merchants like Amazon to include a candy surprise in their shipments.  It was only a tiny package — maybe 8 pieces — but it still put a smile on my face.

It’s the little things…