When I was a humor editor at Hallmark Cards, part of my job was to think of all the ways those funny jokes, puns and one-liners could be taken the wrong way.
We didn’t want them to sound dirty unless we meant for them to sound dirty.
So, I am fascinated that a ‘hilarious comedy for the whole family’ could be released with the name “Furry Vengeance.”
I don’t mean to be crude, but the first time I heard this movie name, I thought it was a porn film. Am I the only one who sees the possible innuendo attached to this troublesome title?
If it were a film with a target audience of the “Pineapple Express” ilk, it would make a bit more sense. But this is pure family fare, with a very green-friendly ‘save our forests’ message.
Why the borderline nasty name, Participant Media? You, whose other films include “An Inconvenient Truth,” “Fast Food Nation,” and “Syriana.” I applaud your issue-oriented choices, but you need to put a bit more thought into the marketing of this title.
Unless you meant for it to sound dirty to expand your audience.
Shame on you.
