Tag Archives: product naming

There’s a cold front a’comin’

What’s up with Dairy Queen?

They seem as fascinated with natural disasters as Quentin Tarentino is with blood and gore.

mudslideI’ve never really thought about it until today, when a friend posted a picture of a DQ Mudslide (left) on Facebook.

Looks tasty.

But then I realized DQ has Mudslides.  And Blizzards.  And Earthquakes.

And it makes you wonder what naming guru at DQ — or their agency of record — associates really bad weather with ice cream treats?

You gotta admit, it’s weird.

And probably weirder still that we don’t spare the names a second thought as we cram all that gooey chocolate sauce into our pie holes.