Tag Archives: product placement

Disbelief

Did you know Christian Mingle, the dating website for believers, has produced a made-for-TV movie?

Believe it.

christian-mingle-2500.jpg

It’s playing on UP Network as I write this.

And I cannot look away.

Talk about product placement (which I have been of late) — this one takes the cake.

Whackadoo.

Subtle? No

Do you watch those cheesy made-for-TV holiday films on Hallmark Channel and Lifetime?

I do. I’m a sucker for all that sap.

But that doesn’t mean I don’t notice the product placement that they sneak into each movie…mainly because it tends to be the same products used in the same way in every film.

FolgersFor example, at some point in every story, the lead characters gather around the kitchen table with steaming mugs of Folgers Coffee in hand.

And yes, the logo is prominently displayed on the canister of coffee. Sometimes we even see them prepare the coffeemaker — primo screen time.

walmartbagThe other advertiser who gets lots of TV movie love this time of year is Walmart. Characters return from shopping trips with their logo bags in hand, which are usually placed front and center on a table or cabinet.

It’s so obvious but so subliminal at the same time.

But I see what you’re doing, guys…even through all that feel-good, sticky holiday sap.

Spider bite

While we were all busy preparing for this weekend’s exciting Final Four college basketball tourney, Mazda issued a recall on the 2010-2012 model Mazda 6 sedans…

Because of spiders in the gas tank.

I know this sounds like a headline from The Onion, but it’s actually the second time Mazda has recalled the 6 sedan because spiders “may weave a web in the evaporative canister vent line.” Apparently a spider web could create pressure and even a potential crack in the fuel tank.

Wait a minute — is this really a recall?  Or reverse movie product placement?

mazda tank
(You gotta admit, it would be ‘amazing.’)

Toot toot

Looking for the perfect 4th of July family holiday destination?

This one’s a GAS.

Only in the South — land of my birth — would folks erect a museum dedicated to beans.  That’s right.  Bush Brothers & Co., the baked bean guys, are opening a museum and visitors’ center this weekend in Chestnut Hill, Tennessee, at the site of the company’s original general store.

Cool beans.

Granted, the television commercials for Bush’s Baked Beans — you know, the ones featuring Jay Bush and his sneaky yet  lovable dog Duke — are pretty funny.  That alone may spark some curiosity about the place.

But the museum doesn’t sound like it has as much of a sense of humor about beans as Jay and his dog do.  The attractions sound fairly standard — a theater showing the TV ads; a display of the original canning tools; a kiosk where you can put yourself in a photo with Duke; and a giant replica of a bean’s journey from field to can.

That’s it?  A bean museum that doesn’t poke even a little fun at itself?  No innuendo — implied or overt — about the bean and its relationship to the more, well, smelly aspects of our person?  Heck, they could have at the very least had Beano sponsor the visitors’ center.

Let’s face it, the movie studios have made several small fortunes laughing at pee, poop and farts.  I hate to see the first bean museum lose out due to good manners.

Plugging along…

Have you flown American Airlines lately?

During the month of December, passengers are getting a big ol’ serving of product placement with their complimentary beverage.

You see, American is the featured airline in the George Clooney film “Up in the Air” [opening Friday in theaters everywhere], and they are promoting the movie on every screen, magazine and mixed nut package.

Vera Farmiga, the actress who plays Clooney’s love interest in the film, also just happens to be the cover story for the December issue of the American Way in-flight magazine.

Funny how those things happen.

As an extremely frequent flier myself – usually on Delta Airlines (full disclosure) – I am very excited to see “Up in the Air.”  While I don’t come close to the 322 travel days a year that Clooney’s character logs in the film, the promos that I have seen to date certainly capture the annoyingly-wearing-mind-numbing-sameness of business travel.

And while American Airlines may be pimping the movie a bit much, I’m still psyched to see this tiny slice of my life on the big screen.

It’s like I always tell people —  business travel is only glamorous if you’re not the one doing it…or if George Clooney is.