Tag Archives: promotion

ImPressed

Back in June, I discussed Eric Devine’s young adult novel Press Play, which has since been published in October.

press playIt tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

I was impressed by Devine’s idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York.

A film features prominently in the book, and Devine is using the movies to promote it.

Devine’s book trailer was played multiple times before the films, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

Even better — Devine saw my blog post about his book trailer and was nice enough to share a link so we could all take a look:

Thanks Eric — and congrats again on the book and your brilliant marketing campaign!  Can’t wait to read it.

 

 

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The name game

Is your name Chris? Or Audrey? Or Dominic? There’s a Diet Coke out there with your name on it.

Literally.

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I found this bottle with Chris’ name on it at a hoagie shop near the Amtrak station in Paoli, Pennsylvania.  When I asked the employee at the counter about it, he had no clue what Coke was doing.

Which was helpful.

So I searched the bottle’s #ShareaCoke hashtag on Twitter and found a large community of people who had tweeted pics holding a bottle of Diet Coke bearing their own name!  How lucky for them.

I tweeted my Chris pic.  Hopefully he (or she) will appreciate it.  And if someone out there finds the elusive Carla bottle, comment/tweet/email/Facebook me.

This is suddenly very important.

Moving pictures

The trailer for Words & Pictures, starring Juliette Binoche and Clive Owen, makes it look like a light romantic comedy.

Makes you wonder if the marketing folks even watched the film.
words and pictures

The promo oversimplifies the story to its most basic elements: two teachers at a private high school clash on the relative importance of art and literature while falling in love.

Tragic.

Not the movie; it was lovely.  What is tragic is  everything the trailer leaves out.

I don’t expect it to reveal every detail  — I’d prefer it didn’t — but the love story in W&P is very specific to the two teachers’ ages, health issues, and work and family situations.  It’s complicated because their lives are more complicated, which makes it a more interesting and multi-layered story.

And it deserves a trailer that reflects that.

Oh well, I’m a happy camper — I got way more movie than I expected!

Creature feature

I have a home office, and often keep the TV on for a little background noise in the apartment.

This afternoon I am working on the couch in front of the TV.  The sound is down low, so it’s more of a pleasant hum than a distraction.

But then this image filled the screen during a commercial break —

natalie portman black swan

Geez oh pete, HBO…don’t throw around the Black Swan willy-nilly.

That’s some seriously scary shit.

For one day only

Have you enjoyed your free cup of McDonalds coffee today?

Your free curly fries from Arby’s?

Or shredded documents (up to five pounds) at Office Depot…for free?

tax day freebiesThese are just a few examples of the Tax Day Freebies that companies around the country are offering today to ease the squeeze on your bank account.

Well…isn’t that special.  Or is it?

Are these retailers — like Great American Cookie who is giving away free chocolate chip — doing this out of the goodness of their hearts (and love of free publicity)?  Or is it for the tax break they can take for offering these incentives?

I would guess the latter. (And really, who can blame them?)

Oh, and if you’re looking for me this evening, I’ll be ‘singing for my supper’ at Hard Rock Cafe — sing a song, get an entree.

Do re free!