Tag Archives: publicity

Coming soon

I began the third class of my publishing certificate at NYU tonight.

The instructor, a literary agent at a boutique firm here in New York City, was describing some of the ways authors have promoted their books above-and-beyond their publisher’s efforts.

press playEric Devine gets my vote for most creative.

His young adult novel Press Play is being published in October.  It tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

Devine had the idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York

On an agreed-upon evening, Devine’s book trailer will air multiple times before the movies, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

A film features prominently in the book, and Devine is using the movies to promote it.  He’ll probably get local publicity for this unique angle, too.

I wish I could go watch!

 

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For one day only

Have you enjoyed your free cup of McDonalds coffee today?

Your free curly fries from Arby’s?

Or shredded documents (up to five pounds) at Office Depot…for free?

tax day freebiesThese are just a few examples of the Tax Day Freebies that companies around the country are offering today to ease the squeeze on your bank account.

Well…isn’t that special.  Or is it?

Are these retailers — like Great American Cookie who is giving away free chocolate chip — doing this out of the goodness of their hearts (and love of free publicity)?  Or is it for the tax break they can take for offering these incentives?

I would guess the latter. (And really, who can blame them?)

Oh, and if you’re looking for me this evening, I’ll be ‘singing for my supper’ at Hard Rock Cafe — sing a song, get an entree.

Do re free!