Tag Archives: slogan

He’s back

We are living in the age of the TV spokesperson.

Flo for Progressive. That perky AT&T gal at the mall.  The mayhem guy for Allstate. And they all owe their careers and pricey exclusive contracts to this guy:

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He made Verizon’s slogan ‘Can you hear me now?’ ubiquitous and annoying.

Then he disappeared.

Well…

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He’s back.

I guess his no-compete clause finally expired.

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And the meaning is…

I saw this ad for PayPal on the 1 train today:

specialness

“No one is special because everyone is.”

It certainly got me thinking…for six stops and beyond.

Obviously PayPal wants you to think they treat every member special.  But does this saying go against everything our parents have told us… our teachers have pounded into our heads… our very country has sold us: you can achieve anything if you have the talent and the work ethic.

The truly special succeed.

Or maybe it’s a wake-up for all those helicopter parents who tell their children how special they are when they really aren’t.  For children’s sports teams that give trophies to every child on every team, regardless of who won or lost the game (if they even keep score, that is).

Or maybe this ad campaign is merely a reflection of that very phenomena.  We’ve raised a generation of children who all think they’re special…so PayPal is acknowledging it with this bizarre turn of phrase.

Or…maybe it’s a typo.

Comedy pays?

TBS sports the slogan “very funny.”

But I’m afraid, after they finish promoting the premiere of Conan’s O’Brien’s new show on November 8th, it might be “very Chapter 11.”

I’ve never really worried about a network before…but I worry about TBS.  They seem like such a small group of underdogs.  When they initially adopted the “very funny” slogan, it was more aspirational than point of fact.

And now, with “Conan” on their lineup, battling it out with David and Jay (albeit with a half-hour head start), they’re spending the big bucks to make sure this late night venture is a success.

Or, at the very least, lasts more than six months.

Conan’s got a blimp — have you seen it?  It’s big and orange and inflated like his head.  Since I follow Team CoCo on Facebook, I get what seems like hourly tweets updating me on the blimp’s location…and the sucker’s all over the place.

Conan’s doing lots of promos on TV, of course, and I even saw an ad at the movie theater where he washes his desk a la wet t-shirt contest.  It’s all creative and funny and original and makes me look forward to the show even more.

I just hope there are millions of other people just like me.  For Conan’s sake.

And TBS.