And now for something really important…
So, why isn’t a diet grape soda readily available in supermarkets?
It’s easy enough to find diet orange soda; Crush and Sunkist both make tasty versions that are distributed nationwide. But those same brands — which produce grape sodas — do not make a diet grape soda.
Why not? Doesn’t it stand to reason that people who drink grape soda might also drink a diet version if it were available?
Has some special focus group or secret research revealed that our grape taste buds wither and die once we reach a certain age? I know mine certainly haven’t…and I’m old. The only thing that has changed is my willingness to swallow all the calories in full-strength sodas. If I’m gonna drink grape soda at all, it’s gonna have to be diet.
So, Crush, Sunkist — I’m appealing to you because you are the national brands with the widest distribution. Create a diet grape soda and put it out on the market. Heck, my consumption alone will make it worth your while.
Remember, all grown-ups were kids once…and its our ‘inner child’ who still decides what we drink.