In my business writing seminar, I often get on a soap box about the resume cover letter. It should be the most persuasive bit of writing we do; instead —
It is often dull, template-driven drivel.
Here is an opportunity to sell the finest product we know — OURSELVES — and yet most of our cover letters put the reader to sleep.
Grab their attention, I tell students. Make your letter stand out from the 500 others that will probably cross the HR director’s desk. Show you did your homework and write the letter just for them.
I was reminded of my usual rant when Jamie Casino’s law office commercial went viral on the Internet. (It aired during the Super Bowl, but only on the local Atlanta station.)
Casino could have produced your standard law office ad, and no one would have remembered it.
But this one has the world talking.
The Sticky Egg 
Golden moments
I am looking forward to tonight’s Oscar broadcast for three reasons.
2. This awards season desperately needs a surprise winner. In any category.
Please, Academy, be the organization that flabbergasts me with a shocking turn of events, shaking me out of this year’s numbing sameness.
3. Much like the Super Bowl, the Oscars commercials are increasingly becoming an event unto themselves. I am particularly excited to see a new ad by Stonyfield Yogurt, where woman actually admit to not liking Greek yogurt.
I knew I wasn’t the only one out there.
Here’s a sneak peek:
Honesty and innuendo? Sign me up!
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Posted in Academy Awards, Advertising, Celebrities, Commentary, Entertainment, Humor, Movies, Oscars, Television
Tagged Academy Awards, advertising, category, celebrities, commentary, commercials, entertainment, Greek yogurt, Humor, Movies, Neil Patrick Harris, Oscars, Stonyfield Yogurt, Super Bowl, Television, upset