Tag Archives: television shows

Snaps all around

I’ve said it before, and I’ll say it again (because when you blog everyday, some repetition is expected) — we are a big ol’ bunch of judgers.

But we usually don’t admit it.

vulture-fb-iconSnaps to Vulture.com for admitting that they are doing just that — and really fast — about the new 2015-2016 television shows that are debuting during Upfronts Week.

They even called the article “Snap Judgments.”

While I know this honesty is fleeting, there is a little tear in the corner of my eye as I revel in it.

But the sad thing is, their snap decisions about the worthiness of these dramas and comedies will probably mirror that of the audience, and then that of the networks as they quickly jerk the programs off of their schedule when they don’t perform well enough after only one or two weeks.

These days, we judge quickly and fiercely without giving shows a chance to grow on the audience.

Although, without even seeing it, I’m not sure Supergirl ever had a chance.



The MacGruber movie opens today, and I think it’s going to be hilarious.

Perhaps I’ll be disappointed…but I don’t think so.  And here’s why.

Even as a sketch, “Saturday Night Live” found a way to heighten the funny in each MacGruber episode.  The last one this season, which featured the incomparable Betty White as MacGruber’s freaky grandmother, was off-the-charts.

For the movie, the writers and directors dropped MacGruber into an 80’s-style action film.  The plot sounds like one big ol’ cliche that our hero repeatedly blows up.  “His methods may be unorthodox. His crime scenes may get messy. But if you want the world saved right, you call in MacGruber.”

What’s not to love?

Reportedly the movie is so dirty, it almost got an NC-17 rating, so very little could be shown in the trailers.  (Another way to get butts in the seats.)   But my favorite bit of move marketing that MacGruber employed that is a first — at least that I’ve seen — is the use of television show-specific trailers.

For example, the MacGruber trailer that ran this Thursday in the NBC sitcom “Community” was a mock PSA that MacGruber and his sidekick, Vicki St. Elmo, did about community colleges.  They did similar PSAs in “Parks & Recreation,” “The Office,” and “30 Rock.”

These might have been necessary due to the lack of footage appropriate to the television audience.  But I think film marketers everywhere should take note.  Talk about movie marketing that grabs your audience’s attention.

Plus, each ad ends with a MacGruber explosion.