Do you suffer from migraines? I do. In fact, I had one last week.
Wish I had known this!
It’s a well-known principle of sales — don’t ask the customer if they want a product.
Ask them to choose between product A or product B.
Well, look at how some crafty salespeople are making this thinking pay off — literally — at the check-out counter.
(And the correct answer is, of course, “Harry Potter.”)