Tag Archives: truth in advertising

Truth in advertising

I recently ordered new chairs for the dining nook of my apartment. When they arrived, I had to perform minimal assembly — attaching the wooden legs and adding some bolts under the seat for extra support.

Now, I’ve assembled a lot of furniture in my day. The packaging and instruction sheet typically leave a lot to be desired.

This one got it right.

The instructions were clear, concise and included an illustration for every step. Most importantly, the teeny tiny parts were clearly labeled and packaged together.

No searching through the box for tiny bags. No trying to match bolts to numbers or hard-to-read graphics.

Easy peasy.

furniture tool kit

So that promised ten-minute job?

It actually took ten minutes.  (Maybe less.)

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Reelzies

Finally — truth in advertising!

That’s the unusual approach Reelz Channel is using to promote The Kennedys miniseries premiering April 3rd.

No promise of great performances or exacting historical detail.  Nothing about the content of the program at all, in fact.

Reelz strategy?

Simple exclamations of surprise that the darn thing is airing at all.

“The mini-series  you thought you’d never see on television…”

The most controversial mini-series of our time…”

Yep…that sounds about right.  After the miniseries was deemed “unfit for the History Channel brand,”  it looked like it might languish on a shelf somewhere sight unseen.  But Reelz, whose desire for new subscribers outweighs any pesky ideals, snatched it up.

And now their ads reflect what the audience is no doubt thinking…which is kinda brilliant really.

It makes me wonder:  what would some movie trailers sound like if they took the same tact — honestly over hyperbole?

Films like…

  • Red Riding Hood — “The director of Twilight brings you this shot-by-shot rip-off of Twilight…hoping that the fans of Twilight will come see this classic fairy tale be retold Twilight-style.  There is a wolf, after all.  And Gary Oldman.  He’s scary.”
  • Jane Eyre “Yet another version of the classic you’ve no doubt seen several times already.  Except these actors are even better looking, and we’ve made them look even plainer. Come see the makeup.”
  • The Adjustment Bureau — “Matt Damon.  Emily Blunt.  Men in cool hats.  Lots of running in New York City.  We don’t have to work too hard to sell this film because you’ll come anyway.  Did we mention the cool hats, right?”

I don’t know.  I just spent only a few moments on these tag lines, and I’m kinda liking them.

Can this the start of something honest??