Tag Archives: tv commercial

Vintage softness

handsEvery time I shake someone’s hand, people comment on how soft my hands are.

If only one person said it, I would shrug it off. But it’s become a thing.

What makes it especially weird is that I hate hand lotion. Never use it. And I’m not doing anything to pamper them.

So what gives?

Well, I started paying attention of late, and have decided that the one substance that comes in contact with my hands several times a day may be the reason:

dawn ducks Dawn dishwashing liquid

I wash my hands so many times a day because I’m feeding the dog and medicating the dog and cleaning up after his various and sundry bodily functions.

It’s like a TV commercial from the 50’s.

But then again, they are that soft.

Attention getter

In my business writing seminar, I often get on a soap box about the resume cover letter. It should be the most persuasive bit of writing we do; instead —

It is often dull, template-driven drivel.

soap boxHere is an opportunity to sell the finest product we know — OURSELVES — and yet most of our cover letters put the reader to sleep.

Grab their attention, I tell students. Make your letter stand out from the 500 others that will probably cross the HR director’s desk. Show you did your homework and write the letter just for them.

I was reminded of my usual rant when Jamie Casino’s law office commercial went viral on the Internet.  (It aired during the Super Bowl, but only on the local Atlanta station.)

Casino could have produced your standard law office ad, and no one would have remembered it.

But this one has the world talking.

Stack ’em

Lately, I have been craving Pringles.

This vintage TV commercial makes them look even better.

You go, Brad.

Twice

I loved the movie Once. 

So much that I boycotted the musical when it opened off-Broadway .  The original stars weren’t in it — how could the musical compare?

My heart was closed.

Then the show moved to Broadway, and the TV commercials began.  Yes, ‘guy’ and ‘girl’ were different, but their voices, the harmonies were as beautiful as the movie that inspired them.  So I decided to give the show a shot.

Last night I was in the audience for Once on Broadway. I loved the staging, a working Irish bar — they even served drinks during intermission — that was transformed throughout the evening by creative lighting.  Every actor also played an instrument, so there was no orchestra pit.

Most importantly, every voice, every note was perfection.  There were a lot of tears in the audience.  (People were talking about it as they left the theatre, so it wasn’t just me.)

The only thud in the production — which occurred at the start of the play and made me sad — was the playwright’s need to ‘funny up’ the script, making the characters extreme stereotypes of themselves.  This was especially true of ‘girl,’ who was a quirky, jokey one-liner, which was counter to her gentle spirit in the movie.

But once she and ‘guy’ began to sing, she softened and the music drove the show, as it did the movie.

And all was forgiven.

Spoooooooky

So, I’m watching TV last night — shocking revelation, I know — and a commercial for home appliances comes on where a man and woman give their oven a ‘shout out’ for the great work it did on dinner.

Now, besides my obvious concern for the mental health of the couple, I did a double take when they said  ‘shout out.’

When did that become such a common term?

It seems to be everywhere now.  I hear people on game shows giving ‘shout outs’ to their friends in the audience. The program hosts on QVC let phone callers give ‘shout outs’ to family members watching at home.  Disc jockeys do it.  Athletes do it.  Where did it all begin?

To answer this burning question, I turned to that bastion of information and accuracy, Wikipedia. (So you may want to fact check this blog.)

Turns out the phrase ‘shout out’ dates back to 1990.  It was first used in the United States by rap performers and their fans, so it is closely associated with hip-hop culture.

Really — 1990?  Has it been that long?  I thought ‘shout out’ was just a few years old, and it turns out this piece of slang is getting ready to celebrate its 20th birthday.  It’s practically wrinkly.

Well…I guess it has begun.  Time is flying by just as my mother said it would.  But what can you expect from someone who remembers black-and-white television and a world without microwaves, laptops and GPS.

That’s right.  I’ve celebrated my 20th birthday, too.

Another shocking revelation.