Back in June, I discussed Eric Devine’s young adult novel Press Play, which has since been published in October.
It tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.
I was impressed by Devine’s idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York.
A film features prominently in the book, and Devine is using the movies to promote it.
Devine’s book trailer was played multiple times before the films, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.
I think this is inspired.
Even better — Devine saw my blog post about his book trailer and was nice enough to share a link so we could all take a look:
Thanks Eric — and congrats again on the book and your brilliant marketing campaign! Can’t wait to read it.
Say it like it is
I ran across a feature today online poking fun at the titles of young adult novels.
I recently took a couple of classes in YA lit at NYU, so this naturally caught my eye. And of all the ‘what they really should be called’ entries, this one made me say, “Oh, hell yeah!”
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Posted in Books, Commentary, Education, Humor, Internet
Tagged books, commentary, education, Humor, Internet, literature, Meg Cabot, Movies, New York City, NYU, online, The Princess Diaries, YA, young adult