Back in June, I discussed Eric Devine’s young adult novel Press Play, which has since been published in October.
It tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.
I was impressed by Devine’s idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York.
A film features prominently in the book, and Devine is using the movies to promote it.
Devine’s book trailer was played multiple times before the films, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.
I think this is inspired.
Even better — Devine saw my blog post about his book trailer and was nice enough to share a link so we could all take a look:
Thanks Eric — and congrats again on the book and your brilliant marketing campaign! Can’t wait to read it.
Posted in Advertising, Blogs, Books, Commentary, Entertainment, Humor, Internet, Movies
Tagged advertising, book trailer, books, bookstore, commentary, documentary, education, Eric Devine, film, hazing, high school, Humor, Internet, lacrosse, life, mall, movie theatre, movie trailer, Movies, Press Play, promotion, student, Waterford New York, young adult